After the introduction of lights as a category, the brand introduced Honeydew Smooth giving the brand a recognizable differentiator with a dew drop symbol
Dont walk away from lit cigarettes and other smoking materials
The rationale is explicit rather than hidden
Quitting tobacco is a journey, and while cold turkey works for some, structured programs significantly boost success rates
The health benefits of quitting extend beyond the individual, as it also reduces the risk of secondhand smoke exposure for non-smokers
In Nepal, a survey of 2,250 participants was conducted and showed that 80.2% of participants believed that the labels will help smokers quit, 86.8% of participants believe that labels will deter new smokers from starting and 58% of active smokers in the poll intended to quit and reduce their average intake from 11 to 5 cigarettes a day