sun-curing tobacco process Playing with Fire - Part IV Harvesting and curing method of

Petrol)

TEREA Smooth Regular: A lighter, more balanced tobacco note perfect for everyday use or new IQOS users

Her grandfather agreed to give it a shot, with the goal of kicking the habit by his wifes birthday in a few months

Methodology developed to enable reliable detection of a change in prevalence of 1% Series of surveys Evaluation surveys - prevalence and process measures Continuous tracking surveys - measures of campaign cut-through, response to campaign communication and impact of specific strategies Monitoring calls to the Quitline Evaluation Findings* The Campaign remains highly memorable with high levels of advertising recognition by the target group Prompted recall of the Campaign among smokers and those who quit within the past 12 months was 95%

Abdul M, Anezinis PE, Logothetis CJ , Hoosein NM

We constantly strive to align our preconceived notions with the realities of our daily lives