Participants described the value of real-life stories, particularly when shared by admired teachers or public figures who had chosen not to smoke
given the high numbers of addicts estimated in the SNC report, and the belief that they could become violent if denied their drugs, it also became a potential menace to public safety
Demand quickly outpaced production, and remained strong because, just as Marlboro knew, the smoke matched the commercial promise of the slogan: Delivers the goods on flavor. While the campaign was aimed at men, its appeal extended beyond them
clinical psychologist and attorney, didnt know Simon but says after hearing his story that his behavior was consistent with a sociopathic personality disorder
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