In 2013, ahead of his son Eric's birth, Simon said he would be giving up his cigarettes and not be smoking in front of his son, after he was criticised for puffing away near his pregnant partner Lauren Silverman
Companies use color schemes, fonts, pack shapes, and opening styles to maintain a distinctive identity
All cartridge flavors come in 5, 15, 30, or 45-pack quantities
While the scientific evidence is limited, some individuals report noticeable improvements with consistent use
If these labels do eventually become law, research suggests that they will decrease smoking, but the benefits may prove modest
For a smoker going through a pack a day, that's roughly $3,000 to $4,000 a year before even accounting for any price increases