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Tobacco companies have rushed into the market as the next frontier for the smoking industry

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Our observation is that NLRX1 is a critical inhibitor of MAVS/ RIG-like helicase signaling that is affected by cigarette smoking exposure, said study lead author Min-Jong Kang, a researcher at both Yale and Brown, continued in the statement

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The company has taken a lead in smoking alternatives with its IQOS heated-tobacco device, and now already gets almost a quarter of its revenue from non-combustible products, prompting a race with rivals like British American Tobacco Plc to win over smokers to smoke-free products like vaping and oral nicotine pouches