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When I was reporting my vaping piece this past spring, viral Juul accounts were all over Instagram, several of them more popular than the official account, @Juulvapor

The Smoking brand is one of the largest and oldest manufacturers of smoking accessories in the world

Cigarette smoke is known to reduce the interferon response in the airways

But no ones adding disclaimers on those Instagram shots about how smoking increases health risks or adds a dash of chronic illness into the mix

The end-all, be-all danger of secondhand smoke as a result of all of the above potential health risks is death

The use of steam to simulate smoke rings was an early example of how mechanics could be leveraged to create a dynamic and memorable marketing experience