In the letter, the FDA stated the company made unsubstantiated claims, including that its products are 99% safer than cigarettes or a safer alternative than smoking cigarettes. Whats more, the FDA alleges these comments were made in a presentation to students, furthering the notion that ENDS companies are providing misinformation to younger consumers
Mexican smokers who preferred discount flavour capsule brands were more likely than regular premium smokers to view their brand as smoother, lighter and less harmful
The strong sales of Blu e-cigarettes are a consequence of higher investments in consumer marketing, expanded retail distribution as Lorillards sales force placed the brand into more than 50,000 retail outlets, and strong repeat purchases
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